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MIT SA+P and MIT Media Lab
Data Strategy: Leverage AI for Business
Harness the power of AI and change how you do business.
April 26, 2023
Registration closes
May 2, 2023
Payment Options
Speak with programme advisor SPEAK WITH COURSE ADVISOR
Length: 6 weeks
Language: English
Effort: 7-10 hours per week, self-paced online learning
Speak with programme advisor SPEAK WITH COURSE ADVISOR
Why Study Data Strategy?
Today’s businesses don’t just collect data – they are data. By capturing every interaction, businesses know who they are and what they do. Yet despite this wealth of information, many businesses fail to use it to their advantage. Data points should be assets, not opportunities lost.

In this course at MIT SA+P, the leader in how technology impacts people and society, data-minded professionals hone the strategic thinking needed to leverage a valuable asset for business success. Whether operationalizing analytics initiatives or utilizing machine learning capabilities, the course provides the foundational tools for implementing
 AI initiatives with impact.
“How do data and digital interact with real life? In the next couple decades we’re going to see virtually everything augmented and processes reinvented to take advantage of new capabilities.”
Prof. Alex Pentland, Faculty Director,
MIT Institute for Data,
Systems & Society
Is This Course Right For You?

You’ll benefit from the Data Strategy: Leverage AI for Business course if you are:

  • A senior leader who wants to make data-driven decisions to develop strategy and accelerate business performance in their company or product division.
  • A product manager, project manager or developer operationalizing new AI or platform business model projects.
  • A business technology professional in retail, media, finance, healthcare and FMCG working on data-driven and AI-based projects.
  • An entrepreneur interested in ventures that solve high-value problems in the AI and data spaces.
  • A professional services consultant interested in better understanding their AI clients and looking to future-fit their career.
  • A venture capitalist eyeing investments in a data-driven or AI-minded company.
  • A learner who has completed our MIT AI Leadership course and is interested in acquiring data strategy skills that provide the foundation for AI innovations.
Course Content
Module 0: Orientation Module arrow
Module 1: Data Ownership Module arrow
Module 2: AI Strategy Foundations Module arrow
Module 3: Data Strategy Module arrow
Module 4: Drawing Actionable Insights Module arrow
Module 5: Understanding the Risks Module arrow
Module 6: Data Privacy and Security Module arrow
What you will gain
  1. Earn a certificate of completion issued by MIT School of Architecture + Planning demonstrating proof of knowledge.
  2. Have access to a powerful professional network of proven global leaders, thinkers, strategists, and influencers, plus a community of driven program participants.
  3. Possess dynamic new skills supported by an AI-driven learning platform, individual- and team-based programming, and individual success coaching.
  4. Know coveted industry details from a market-driven curriculum designed and delivered to elite academic standards.
  5. Have a road map for implementing an AI business initiative into your organization.
What you gain image
Your faculty directors
Course director primary image
Prof. Alex "Sandy" Pentland Expand director's description Expand director's description
Faculty Director
Professor, Institute for Data Systems and Society
Your course guests
Additional guest experts Module arrow
What Past Learners Say
How you will learn:
  • Digital videos or audio content, augmented by material created exclusively for the course
  • Quizzes and exercises designed specifically to help you understand and retain new information
  • Dialogue with expert instructors and your peers via discussion forums and small group sessions
  • Simulations and other carefully crafted interactions to provide an engaging learning experience
  • Real-life examples that place information in context to help you understand how the concepts delivered in the programme material can be applied to your work environment
  • AI coaching to improve your and your team’s collaboration
The Esme Learning way
Collaborative AI-enhanced learning
We teach executives as they work - in cross-functional teams. Learners participate in interactive simulations and team projects which reinforce applied learning and enhance collaboration and complex problem solving skills. If you are looking for an individually-paced course, this course is not for you.
improvement on completion rates compared to other online courses
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