6-Week Oxford Digital Disruption Programme

Secure your spot before orientation begins

6-Week Oxford Digital Disruption Programme

Secure your spot before orientation begins


19 January 2022
Registration closes 25 Jan

Payment options


19 Jan 2022
Registration closes 25 Jan


Payment options

Why study digital disruption and platforms?

In our six week, online intensive programme, Saïd Business School academic programme director Pinar Ozcan and world-renowned guest speakers in the platforms, AI and blockchain space will provide a comprehensive roadmap of how business leaders can:


  • Explain why platform-based business models, artificial intelligence and blockchain technology are considered disruptive technologies
  • Evaluate whether an industry is ready for disruption by platform-based business models, artificial intelligence or blockchain technology
  • Develop a strategic plan for responding to disruption from platform-based business models, artificial intelligence and/or blockchain technology

“The rise of the platform business model and the double-edged sword of new banking regulations provides a window of opportunity for new entrants looking to leverage artificial intelligence and blockchain technologies to impact the future of banking.”

Pinar Ozcan,
Professor of Entrepreneurship and Innovation,
Saïd Business School, University of Oxford

Is this programme right for you?

You will benefit from this programme if you are:

  • A professional looking for deeper knowledge about the power of platforms, AI and blockchain in a business environment


  • An entrepreneur looking to integrate disruptive technologies into your business strategy


  • Are working with strategic, operational or managerial functions seeking opportunities for innovation


  • Intellectually curious, motivated and in the midst of, or aspiring towards, a career transition that requires future-fit skills in financial tech or banking

Programme content

Module O: Orientation

An overview of the programme, the next-generation AI platform used to deliver it and the community of fellow innovators and leaders.

Module 1: Introduction to Digital Disruption

To develop a foundation, gain a comprehensive understanding of:


  • Core concepts of digital disruption
  • Models and technologies that are leading the disruption
  • Key differences between, and impacts of, platforms, AI and blockchain technology

Module 2: Platform Disruption

Explore the mechanisms and competitive advantages of the platform model including:


  • The variety of industries that have been, and currently are being, disrupted by platforms (including music, ridesharing, finance, hospitality and healthcare)
  • What factors enabled the industry to be disrupted by platforms
  • How to develop the foresight to identify the industries that are ready for platform disruption

Module 3: Disruption from AI and Blockchain Technologies

Learn what makes applications of AI and blockchain technology truly disruptive:


  • Examine a variety of examples of disruptive applications of these technologies
  • Explore the conditions that enabled/will enable them to become disruptive
  • View different disruptive applications of these technologies
  • Examine what makes an industry ready for transformation from either AI or blockchain technology

Module 4: Responding to Disruption I

Look at how incumbents can respond to digital disruption by using scenario planning to determine where they should focus their digital transformation efforts:


  • Evaluate what needs to be done in order to embrace AI or blockchain technology in a product's strategy and transition a product to a platform model
  • Conduct a scenario planning exercise and use experiential learning to develop a strategy for how to respond to the disruption(s)

Module 5: Responding to Disruption II

Explore how to change the identity of a business to embrace digital transformation, including:


  • How to approach process changes as a result of new technologies
  • Which key strategies prepare people for change

Module 6: The Future

Embrace the future of digital disruption:


  • Examine emerging regulation
  • Understand the impact of regulation on technology and its disruptive power
  • Create a strategic plan for preparing a specific business for digital disruption

What you will gain

    • Proof of knowledge through the prestigious Certificate of Completion issued by Saïd Business School, University of Oxford


    • A powerful professional network from building connections with a global cohort of leaders, influencers and programme participants


    • Coveted industry knowledge from market-driven curriculum designed and delivered to the standard of an elite academic institution


    • Acquisition and retention of new skills supported by an AI-driven learning platform, individual and team-based programming, and individual success coaching

Your programme director

Pinar Ozcan,
Programme Director

Professor of Entrepreneurship and Innovation,
Saïd Business School, University of Oxford


Pinar Ozcan specialises in entrepreneurship and strategy in technology markets. Her current research includes the open banking project, where she examines industry disruption in banking through regulation and entry of fintechs, and the development of the sharing economy. In 2018, Pinar received the Strategic Management Society Research in Organisations Award for her work on the disruption in the banking sector in partnership with Swift Institute. She was recently selected to the global Thinkers 50 list for emerging thinkers with the potential to make lasting contributions to management theory and practice. Finally, in 2019, she was chosen as a British Academy Mid-Career Fellow for her work on the disruption of banking in Europe and the UK.

Your programme instructors

Additional instructors will be added up to the programme commencement date.

Guest experts

Alex Connock - Fellow in Management Practice; University of Oxford. /Alex Mari - University of Zurich. /Ariel Ezrachi - Director, Center of Competition Law & Policy; University of Oxford. /Christer Holloman - Founder & CEO Divido. /Dan Jones - CEO and Founder of Bext360. /Eugenie Teasley - Head of Social Impact, International Markets; Uber./Jonathan Reynolds - Senior Fellow Saïd Business School. /Pinar Akman - Professor of Law and Digital Competition, Jean Monnet Centre of Excellence in Digital Governance. /Rachel Botsman - Trust Fellow; University of Oxford. /Robert Norton - CEO and founder of Verisart. /Trudi Lang - Senior Fellow Saïd Business School. /Andrew Baum - Professor of Practice. /Megan Cooper - Chief Platform Officer at Barclays. /Farzam Ehsani - Co-Founder & CEO at VALR. /Rafael Ramirez - Senior Fellow Saïd Business School. /Annabelle Gawer - Visiting Professor of Innovation. /Rupert Younger - Director, Oxford University Centre for Corporate Reputation./Thomas Hellmann -Professor of Entrepreneurship and Innovation. /Andrew Stephen - Associate Dean of Research & L’Oréal Professor of Marketing. /Gretta Corporaal. /Fabian Stephany - Researcher in Computational Social Science. /Michael Smets - Professor of Management - Saïd Business School. /Peter Evans - Managing Partner Platform Strategy Institute. /Mathias Holweg - American Standard Companies Professor of Operations Management. /Jeroen Meijernink - Assistant Professor HRM,University of Twente. /Madeline Bailey - Norton Rose LLP / Co-Head of Technology Consulting. /Peter McBurney - Norton Rose LLP / Co-Head of Technology Consulting.

How you will learn:

  • Digital videos or audio content, augmented by material created exclusively for the course
  • Quizzes and exercises designed specifically to help you understand and retain new information
  • Dialogue with expert instructors and your peers via discussion forums and small group sessions
  • Simulations and other carefully crafted interactions to provide an engaging learning experience
  • Real-life examples that place information in context to help you understand how the concepts delivered in the programme material can be applied to your work environment

  • AI coaching to improve your and your team’s collaboration

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The Esme Learning way

Collaborative AI-enhanced learning

We teach executives as they work - in cross-functional teams. Learners participate in interactive simulations and team projects which reinforce applied learning and enhance collaboration and complex problem solving skills. If you are looking for an individually-paced programme, this programme is not for you.


improvement on completion rates compared to other online programmes

Oxford Platforms and Digital Disruption Programme is delivered as part of a collaboration with Saïd Business School, University of Oxford and Esme Learning. All personal data collected on this page is primarily subject to the Esme Learning Privacy Policy.


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