Saïd Business School, University of Oxford

Oxford Sports & Entertainment Industry: Adapting to Digital Disruption Programme

Learn to keep ahead of the curve with next-generation strategic frameworks

Apply now to be among the first to receive notification when dates are announced.

Saïd Business School, University of Oxford

Oxford Sports & Entertainment Industry: Adapting to Digital Disruption Programme

Learn to keep ahead of the curve with next-generation strategic frameworks

Apply now to be among the first to receive notification when dates are announced.

Saïd Business School, University of Oxford

Oxford Sports & Entertainment Industry: Adapting to Digital Disruption Programme

Learn to keep ahead of the curve with next-generation strategic frameworks

Apply now to be among the first to receive notification when dates are announced.

Time Commitment:
6 Weeks, 7-10 hours per week

Location:
Collaborative Online Learning

Date:
TBD

Why Study the Sports & Entertainment Industry?


The highly dynamic business of sports, media and entertainment is in flux, catching incumbents off-guard and creating a high-risk, high-reward environment for new entrants. Against the backdrop of the COVID-19 crisis, more than a third of media and entertainment executives say that without reinvention, their company will no longer exist in five years1. Insights from industry experts who can help navigate complex topics such as streaming rights, the new dynamics of talent negotiations and NFTs are now more valuable than ever.

 

This six-week online collaborative programme provides current and aspiring leaders in the media, sports and entertainment industries an actionable road map for navigating disruption and identifying, developing and seizing the opportunities that come along with it. Growing adoption and integration of AI and blockchain technology will only accelerate the pace of change. Tailored to your personal goals and culminating with a capstone project, the programme examines a wide range of disruptive phenomena from a high-level, future-facing, actionable perspective.

 

Is this programme right for you?

 

This programme is designed for leaders in the entertainment and sports industries, be they executives looking to transform their companies, entrepreneurs raising seed capital or project planners and account executives aiming to start an internal innovation division.

Lawyers, marketers and accountants who wish to better serve their clients, as well as regulatory and government representatives seeking to inform their policy decision-making, stand to benefit.

 

What You Will Learn


  • How blockchain works and how it’s being used today
  • How cryptocurrencies and tokens are created, and tactics of market winners
  • Why Central Bank Digital Currencies are important, and what they mean for business and for society
  • Where established organisations can employ blockchain to maximise value creation
  • How blockchain ecosystems and communities are cultivated
  • What you can do to shape your own blockchain market strategy

Future dates for this programme are to be confirmed.

The Esme Way


Collaborative AI-enhanced learning

We teach executives as they work—in cross-functional teams. Learners participate in interactive simulations and team projects which reinforce applied learning and enhance collaboration and complex problem-solving skills. If you are looking for an individually-paced programme, this programme is not for you.