3 Business Benefits of Human-Centered AI Systems
3 Business Benefits of Human-Centered AI Systems
Organizations globally are using AI to accelerate digital transformation, keep up with change as a constant and build a more sustainable future for their business. The benefits of AI are already surpassing expectations, with 61% of employees saying it boosts productivity and 44% of companies reporting cost savings.1
But as organizations move towards automating with AI, they have to remember the importance of keeping humans at the center of all processes. Human-centered AI is not about replacing humans rather using AI’s capabilities to empower them.
To get the most out of AI, organizations will need to build systems where humans and AI collaborate to:
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The Deputy Prime Minister of Belgium Petra De Sutter says, “AI is just one way to deliver transformative change with a human touch.”2
Why Human-Centered AI Design is Critical in Business
In human-centered AI, humans are at the center of the design and build process. This allows human-AI systems to take advantage of the strengths of both humans and machines, enables collaboration between them and reduces the blind spots of both.
Some of the characteristics of human-centered AI are:
Human-centered AI (HCAI) are systems that continually improve with feedback with the goal of understanding human language, emotion and behavior. In this sense, HCAI is very distinct from AI and pushes the boundaries of what AI can become.
The potential for HCAI in business is that by making the connection between humans and machines, these systems can understand the deeper needs, motivations and drivers that underpin business, marketplaces and industries.
Companies can gain specific insights, such as about customer behavior, by applying advanced contextual analytics, data and behavioral science. The results can be granular customer experiences. Businesses can deliver precise strategies when they know what their customers expect.
Keeping Humans in the Loop
As organizations race to adopt AI, they have taken two very different approaches. One is designed for machine autonomy which assumes that machines can make autonomous decisions swiftly and accurately without human interventions.
The human-centered approach responds to machine autonomy by claiming that machines cannot match human attributes like creativity. In this approach, humans are in the driver’s seat, guiding the algorithm to complement and strengthen their work.
Human-centered design is critical to keep human well-being at the center of human and AI collaboration. Some of the characteristics of the human-in-loop AI systems include:
The benefits of keeping humans in the loop of AI system design are:
3 Business Benefits of Human-Centered AI
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